Presenting the Monochrome Icons Hoodie, in Black adorned with a White Print.

This marks the debut of the hoodie iteration of the immediately sold out Icons T-Shirt, as we continue to commemorate 12 years of Represent. This exclusive piece is a carefully curated homage to our brand’s rich history, showcasing iconic graphics from bygone eras intricately assembled into a singular, commemorative hoodie.

The Icons Hoodie serves as a living chronicle of Represent’s journey, and ownership of this garment signifies a profound acknowledgment of our fastidious commitment to excellence. An experience not just to be observed, but to be experienced.

Represent’s graphics have perennially stood as a prominent pillar for our brand. The original artwork draws inspiration from vintage band tour merchandise, spanning the realms of ’80s American rock legends to ’90s Britpop icons. These visual and layout inspirations are seamlessly fused with themes from British motorsport; a well of creativity for Represent, centred around the qualities of speed, endurance, and a champion’s mentality.

The resonance with these conceptual themes is vividly expressed through automotive-inspired graphics like Owners’ Club and Patron of the Club. Simultaneously, the echoes of vintage rock find their manifestation in designs such as Thoroughbred and Reign in Pain. The evolution towards more contemporary aesthetics is evident in designs like Initial and Standing on the Shoulders of Giants, integrating the Greek Hero Bellerophon. Renowned for ambition, endurance, and bravery in the face of the unknown, Bellerophon’s spirit enhances the modern narrative.

Every graphic is meticulously executed with an unmistakable consistency and purity, drawing inspiration from both sides of the creative spectrum. The culmination of this artistic journey results in a pinnacle hoodie design that epitomises the essence of Represent – undeniably timeless and quintessentially decadent.